Scalable business opportunities come in all shapes and sizes. Let’s look at what a scalable business opportunity is and why you should want one. All businesses can be said to be scaleable, however, not all businesses are as scalable as others.
Scalable Business Opportunities
A physical ‘shop’ type of business, for example, can be scaled up but will be limited by its location. Its customer base, and the laws of supply and demand also are a factor. A digital enterprise, on the other hand, can have a global reach and deliver products anywhere where there is an internet connection.
The two are very different as scalable business opportunities. A shop needs to physically change to scale up either by moving location or building a larger premesis. A digital business, on the other hand can scale up very quickly and easily if everything is automated already.
A physcial business has staff, machinery and a physical location. An online business has only systems which are automated. It doesn’t need a physical location and can sell globally. To scale up a digital business, you can simply use online advertising to find and target a global population.
Digital Products – The Key To A Scalable Online Business
Since the arrival of the internet, digital products have allowed information to be downloaded onto a computer from anywhere with an internet connection. This has given rise to digital affiliate products – products which can be sold over the internet and instantly accessed. This can be an ebook, digital pdf document or even access to online videos or a membership program.
Affiliate marketing has enabled online marketers to make an income by selling other people’s digital products. And as this industry has grown, digital products have become better and more sophisticated. Now you can access education platforms which can teach you anything over the internet. As these grow in number, more people will be learning new skills from the comfort of their own homes. One of these skills will be to build and grow scalable business opportunities from a laptop from anywhere globally.
Scalable Business Opportunities – Automation
An online business is easily one of the best models for scalability. An online business consists of a website, a landing page, an email series and a sales page. These are the ‘sales rooms’ of the future! Because all of this is automated, it makes an online business one of the most scalable businesses available. Scaling up to a global audience is done through both content creation and paid advertising. With a product suite within an automated sales funnel, you can earn from multiple income sources, even after the initial sale.
Affiliate products can pay out 40% commissions to their affilaites on many digital products. This is partly due to their cheap storage and postage costs. Physical products can’t compete with this because of the added costs involved. With a range of digital products within a product suite, an affilaite can earn from:
- Subscription products – Products with a monthly recurring cost
- High ticket items – Digital products which offer greater value than small items
Online Advertising
While affilaite products have become more sophisticated, so has online marketing techniques. This has made affiliate marketing one of the most popular scalable business opportunities today. Marketing available on platforms like Facebook and Google Adwords, makes targeting specific ‘types’ of customer, much easier. Facebook, in particular uses all the information it takes from its customer base to sell to advertisers. This means advertisers can target people on Facebook by their interests, likes, friends, date of birth, geographic location and a number of other demographics.
Google too has a lot of information for advertisers. Google Adwords lets anyone use its advertising platform to target specific searches which might relate to the products you are promoting. You can also target specific locations too. For any business this is an amazing tool. For online marketers with digital products which can sell globally, this means they can set up global advertising platforms which only target their ideal customers.
This most scalable business opportunties take advantage of the ability to reach a global audience with digital products. With the right business model, this can mean both financial freedom and complete geographical freedom too. Work from anywhere globally and simply ‘turn up’ your advertising to make more sales.
Of course it takes some understanding and learning in order to firstly build a sales funnel and then market it successfully. A marketing strategy can be started for a small amount of daily spend and only scaled up when a profitable sales model is in place. This is one of the benefits of direct response marketing.
Direct Response Marketing – The Crux Of A Scalable Business
Direct reponse marketing is the ‘crux’ of many scalable business enterprises. With direct response marketing, anyone can start an advertising campaign for a small daily expenditure. Once a profitable model is reached by testing and measuring adverts, it can be scaled up massively. This is particularly true of an online business which has a global audience. For smaller businesses, it’s a good idea to target potential customers locally. However, this means there is a strict limit to your potential audience. Scalable business opportunities which offer the largest customer base are global business models like a digital business.
Watch this video and see just how easily you can set up a scalable business website:
