Autopilot Your Business

How can you autopilot your business? Is your business able to be autopilot-ed? Not all business models can be completely automated. However, there’s certain parts of all businesses which can be. That’s the marketing side. Take for example a ‘bricks and mortar’ business. You can’t completely automate a ‘bricks and mortar’ business because you need staff to serve customers. You need someone to actually run your business and keep it running.

Autopilot Your Business – A Completely Automated Business

autopilot your business

There are businesses which can run completely on autopilot though, see autopilot business system. These kinds of businesses run on the internet and deliver digital products through a sales funnel. A fully automated online business like this can use automated online marketing strategies and automated delivery strategies to run on autopilot 24/7. Access an online training platform and business system to learn how you can do this too.

However, that’s not so helpful if your business model isn’t able to do this. There are however aspects of any business which can benefit from a certain level of automation.

Autopilot Your Business – Online Marketing

Online marketing strategies have allowed many businesses to scale up and reach a growing number of new customers. Once you get to grips with online marketing strategies, you can automate this process too. Online marketing strategies are worth using if you’re not using them already in your business. They can make a huge difference to your business growth. There’s even free marketing strategies which local businesses should definitely use like Google Places For Business. This is a free tool which allows local business owners to list their business and get free traffic to their website and/or business.

You can also use paid strategies on platforms like:

  • Google Adwords
  • Facebook
  • Bing
  • Yahoo
  • YouTube etc.

Checkout my ebook below to learn more on these online marketing strategies.

Do These Strategies Let You Autopilot Your Business?

Depending on your specific business model, you may not be able to completely automate your business. However, you can automate your advertising. It just takes a little getting used to first. By testing and measuring a couple of adverts alongside each other, you can determine which one is the best performing advert. Keep doing this and then focus on only the best adverts which bring in the most amount of customers for the least cost. You can even specify a low daily budget of just a few dollars/pounds. By tracking all of your sales you can soon learn which adverts are working.

When you can see a good return on investment, you will know your advert is working. Most business owners will try a direct response marketing campaign, see no results and then quit. That’s a mistake! When you get to the point where you can see a profit being generated, no matter how small, you can scale up your marketing, knowing it will create profit.

Even if your business model isn’t completely able to be automated, you can run online adverts knowing that they are bringing in very targeted customers. If for every $1 you spend, you know you are receiving $2 in profit, you know you can scale up just by increasing your daily spend.

autopilot your business

Autopilot Your Business Marketing Campaign

Take a look at the image above. This picture shows a ‘Parthenon’ style structure which can represent your business. Each ‘pillar’ is a different advertising method all of which can be automated and scaled. Building a pillar takes a little time and dedication. You can start out with a paid online marketing strategy such as ‘Bing’ or Google Adwords. Both these platforms allow business owners to target specific keywords which are already being searched for on the internet which relate to your business.

Once you have a successful marketing strategy working, and you can track the results, simply increase your budget to build more profit. Then, move on to the next ‘column’ in your parthenon and build another strategy. It’s important to track your ‘streams’ of traffic so that you know where each of your sales is coming from. As you ‘master’ one strategy, you can move on to another. Over time and with testing and measuring, you can get to the point where you have automated your online advertising strategy. That’s how to autopilot your business, the advertising part of it anyway.

Email Auto-responders

autopilot your business

If you haven’t already got one, you should get an email auto responder. An auto-responder lets you build a customer base through your website via email marketing. This is another powerful way to grow your business and to ‘autopilot’ your business marketing campaign. As you learn the various marketing strategies mentioned above, you can learn to send targeted traffic and potential customers to your website.

By offering a subscription offer, such as a useful ‘giveaway’ freebie for your website visitors, you can build a list of subscribers who you can send your offers, discounts and information to. Doing this keeps you in mind for your potential customers and allows you to build a relationship with them over the long term. Once you start building a list of subscribers you can keep them up to date with your latest changes, deals and discounts. As your subscriber’s list grows, your sales and profits should grow too, if you use your list to build confidence in your products and offer value.

See also autopilot money making system for a completely automated business system.

Autopilot Business Ideas

For a long time I was searching for the best autopilot business ideas. I wanted a business which could sell products online over the internet. I first noticed this type of business model on ebay. I was looking to buy an ebay business model and found one with a quick search.

 

I then bought a model which taught a clever method of buying and selling on the auction website itself. Check it out in my article how to start a profitable ebay business.

I bought an ebook from ebay which explained how to use the above method. What struck me was the simplicity of selling a digital product. You list a product and then sell it over and over again through the same listing. This led me to research autopilot business ideas which allow you to work from your laptop from anywhere and effectively build an autopilot money making system.

Autopilot Business Ideas – Drop Shipping

Drop shipping is a similar kind of model. You simply act as the go-between for drop shipping companies. You advertise on the internet and send people to products and services around the globe. You don’t personally have to own any products or services, you simply supply the customer and collect a commission when you make a sale.

Products are delivered directly by the drop shipping companies. They even deal with customers. This can be automated by selling online and setting up automated emails and websites directing customers to the drop shipping companies.

Autopilot Business Ideas – Affiliate Marketing

autopilot business ideas

Affiliate marketing is a similar concept except you sell products directly over the internet. Anyone can become an affiliate marketer and again you act as a go-between for the owners of an affiliate programs. Affiliate programs can sell anything.

Amazon and Ebay have their own affiliate programs and you can simply send customers to these websites to earn commissions on sales generated. The best commissions can be made by selling digital products over the internet. Digital products typically pay you 40% of the value of any sale you make. Whereas the mark-up for physical products is much less.

Affiliate marketing uses the same model I discovered on ebay many years earlier. However, instead of creating your own products you can use someone else’s.

Autopilot Business Ideas – Creating Your Own Products

autopilot business ideas

You can also create your own products and sell them over the internet through a website. Either create a unique physical product which you own or create digital products as in the case of the ebay “how to” guide I bought from the auction website. However, there is a strict limitation to creating your own products. It is much easier and can be far more profitable to use other people’s products to sell online for a number of reasons:

  • Choosing products which are already selling can save you heaps of time and market research. Instead of trying to sell an unknown quantity, ‘piggy back’ off someone else’s proven product range.
  • If you choose the right products you can make larger gains on higher value items.
  • It’s much more difficult to create your own high value items which have a large audience.
  • Creating and selling your own products is much more difficult – especially if you don’t know how to.
  • It’s easier to use someone else’s monthly membership products than to create your own – membership products give you monthly commissions and make an online business much more viable and stable.
  • You can pick products which pay you for up-sells (seminars and events which offer more value to existing customers.

Autopilot Business Ideas – The Basic Method

turnkey internet business

The basic method of selling a product online is to create a website or advert and send people into a sales funnel. A sales funnel offers pre-made products and services which are of value to your subscribers. Ideally your products should offer a range of services which increase in value starting with an ‘entry level product’. This means you can offer more value to people if they want further services.

Take the initial example of my purchase from ebay. I bought a “how to” guide for around £10. The seller could sell this guie again and again through the same listing to earn £10 for each sale. If the costs only include listing the item on ebay, (and assuming a digital download is possible), there are no postage or storage costs involved. This means most of the cost is profit. With a small item like this ebook which I purchased, there is only a small profit per item. However, if you choose to sell high ticket products you stand to make more profit for each sale. Also, as mentioned above, if you choose to sell high ticket items which also have:

  • Built in up-sells
  • Built in sales team
  • Membership products
  • Multi-tier sales commissions

You can make more per sale through multiple income streams. Each customer can potentially become a lifetime customer and you can earn an income from a sale, rather than just a small commission. This is how to build a viable and stable income from the internet. What’s even better is that this can be run from anywhere from a laptop. There’s no stock to hold and no customers to personally deal with.

This is my favourite of the autopilit business ideas mentioned here. Not only do you earn income from an initial sale, but you also earn from monthly memberships, up-sells (closed by a built in sales team) and from your team (in the case of joining multi-tier commission program).

Learn more about this kind of online business here.

Autopilot Your Business

You can also autopilot your business by using online marketing strategies which run 24 hours a day 7 days a week. See my ebook The Ultimate Guide To Online Marketing in which I share some free and some paid for advertising methods which you can use to scale up your business.

autopilot your business