Any business can benefit from autopilot marketing. ‘Autopilot’ marketing is possible with a variety of online marketing platforms. Platforms like Google’s Adwords, Facebook, Bing, Yahoo and the various other social media sites offer online advertising which can be automated.
Any of these platforms can be used to set up an autopilot marketing campaign to direct suitable website ‘traffic’ to your website or landing page. From there you can bring in customers directly or collect subscribers email details and send an autopilot email series, promoting and selling products.
If you have digital products, you can sell them directly through your emails on complete autopilot, too.
Autopilot Marketing Automation
The automation of an online marketing campaign is incredibly powerful. But initially there is some work to do. First off you will need to join one of these platforms. You can set up a Facebook advert once you have set up and account with Facebook and created a business page. Likewise with Google Adwords. Simply create an account by foolowing the step by step instructions on Google’s Adwords program.
Autopilot marketing ‘automation’ is possible once you have set up your first advert. Initially you will also need to test your adverts to make sure they are profitable. This can be done by measuring all the different aspects of your adverts and cross testing them against other similar adverts. Once you find the best performing advert, you can zone in on the elements which work the best. Keep split testing these against each other until you have the best performing advert.
Autopilot marketing automation starts with a small budget and some simple adverts. Once you have discovered the best performing adverts, you can increase your budget and simply let them run continuously. You can also start to increase your daily budget at this point to increase the reach of your advert.
Once you have set up a profitable advert using one of these platforms, you can go on to create many more. At first you will need tot test and measure your adverts. Each element of an advert should be tested against various other parameters. When you have a ‘winning’ advert, which is profitable, you are in a position to scale up. Simply increase your daily budget and leave your advertising campaign running.
Then move on to another advertising platform. This is how businesses can grow very quickly. Ideally you shouldn’t rely on one single form of business. Build multiple streams of customers to your business and automate as much as possible.
Autopilot Email Marketing
Most businesses have caught on to the power of an email autoresponder. Whatever kind of business you have, it can benefit hugely by collecting subscribers emails and sending out regular messages to keep in touch with your customers or potential customers. You can do this by offering some kind of benefit to your website visitor when they land on your website. Many website owners give away freebies or offer some kind of discount voucher in exchange for personal information such as an email address.
Once signed up the visitor get access to a free giveaway or discount and an auto-responder sends them out an email with the relevant information. Once on your email list, you can send out a series of autopilot emails to your subscribers. Auto-responders can be set up to deliver emails over a certain time period and in sequence once someone new subscribes to it. Auto-responder software can be bought from Aweber, Mailchimp, Getresponse and ConstantContact to name just a few.
If your products are automated, as in the case for affiliate marketers or drop shipping businesses, you can easily scale up your business without having to do any more work. Simply build advertising campaigns on these scalable autopilot marketing platforms. Once they are built, scale up and move on to the next one.
If your business is set up through your email list, and you can sell automatically through your emails, you effectively have an autopilot money system! Of course you are spending money on advertising first. However, once you get your advertising right, and can double (or better) your spend in profits, you’re in a great position to scale up.
Digital products make this process much easier. With digital products you simply sell them through your email sales funnel. With different business models your business system might be limited; especially if it involves organising people, speaking to customers and sending or delivering products personally. Learn more about starting an automated digital products business here.
An autopilot program can benefit from both autopilot marketing and autopilot systems. With a traditional business model, you have employees, business premises, and customer services within your business model. With an autopilot program like affiliate marketing, there are fewer physical barriers to making sales. Affiliate marketing lets you sell other people’s products for a commission.
As such the customer service, delivery of products and even sales are all taken care of. As an affiliate you simply use automated marketing techniques to send customers directly to products. An automated program like this one can allow anyone to build and automate a business simply by sending qualified traffic to other people’s offers and services.
An autopilot program like this involves building a website, accessing a ready made sales funnel and sending targeted traffic through it to generate online sales.
The ‘autopilot’ of a business isn’t just the online advertising. With an autopilot business, all aspects of the business can be automated or outsourced. With an affiliate marketing business, for example, the processes of taking payment and delivering products is completely automated. Simply send website traffic to other people’s offers and scale up once you have a profitable model.
A bricks and mortar business is far less automated because you physically need to be there in order to make sales and keep the processes running. In fact, any business model which requires you to keep turning up to your business isn’t an autopilot business. A real autopilot business is one which keeps running once systems are set up. Any element of the sales system which requires human intervention will limit the potential of an ‘autopilot business’.
Access an autopilot business system which can be automated and scaled here.