An automated sales funnel system includes a website (or landing page), an email series and a range of products. Ideally your range of products will include:
- Multiple digital products which can be sold over the internet
- Products which pay you commissions of 40%
- “Up-sells” which you can earn commissions on from existing customers – a product range
- High ticket products of $500 and above
- Multi-tier sales – Earn commissions from sales made by your referrals
- A built in sales team – closing sales on your behalf
- Subscription products which continue to pay you ongoing commissions
Automated Sales Funnel System
Take a look at the video below by clicking the image. In this video you will see how simple it is to set up a website which contains an automated sales funnel system like the one described above:
This website building software lets you create an automated sales funnel system which is integrated into your website. You can access the software through the full video series here.
Automated Sales Funnel System – The Website/Landing Page
The automated sales funnel system starts with a website or landing page. This is the start of the automated sales funnel system. You could say that it begins even before there with online advertising, but we’ll come back to that in a minute.
The website or landing page is where someone lands because of either your advertising or your content. By offering a giveaway products (I offer this video series), you encourage your website visitors to enter their details in order to get your content. They are now in the sales funnel. Your freebie should of course offer huge value. The more value you offer, the more the likelihood of your website visitors entering into your sales funnel.
Automated Sales Funnel System – The Email Series
You can offer a series of emails to your subscribers which answers their questions and delivers some useful content. While delivering value in your content you can promote various products and services which may be of use to your customers. By getting your website visitors into a sales funnel, you dramatically increase the timescale in which your visitors can make a purchasing decision.
Over time you can build multiple emails into your funnel which can offer more value to your subscribers. By delivering good content and building a relationship with your subscribers, you can generate more trust. Over time this has a powerful effect on your rate of sales.
People buy from people, not from websites. If someone lands on a website, they only have a short period of time to make a buying decision. If you get them into your sales funnel, this period of time can be extended to months, years and even decades!
Automated Sales Funnel System – Your Range Of Products
As has been mentioned already, your products are the key to a successful online business. Choosing the right products for your business can make a dramatic difference to your income. For example, physical products sell well on the internet but they pay out much less to affiliates than digital products. Digital products pay affiliates 40% in most cases. Physical products pay out between 1-10% commissions as you can see on the chart below:
Having a product range or ‘suite’ can mean you earn ongoing commissions from existing customers. This means you can earn a better income from fewer referrals than with many physical products. For the same or a similar amount of work, you can make much more income, if you choose the right products:
For example:
- Subscription based products pay out again and again for each referral
- High ticket products pay you multiple times the commission you would receive from lower value items
- A commission structure which rewards you for later purchases from existing customers is more lucrative than a single commission.
- Multi-tier sales allow you to earn from sales made by your referrals.
These are just a few of the ways of working smarter with an online business. Much of the work will be the same, but if you choose the right products, your efforts are multiplied.
Marketing An Automated Sales Funnel System
Once you have your automated sales funnel system set up, you’ll need to learn how to market it. You can learn all aspects of online marketing and get your own automated sales funnel system with this online digital business education and training platform.
Once everything is in place you will need to send targeted visitors to your website or landing page. This can be done through either paid advertising, content generation, or, a combination of the two. Paid advertising is the fastest method of getting people directly into your sales funnel. Content marketing takes a little longer and is more time consuming. If you’re time rich, focus on the content. If you have no time but have the money to invest, focus on paid strategies.
You can access my ebooks on both these topics below:
Paid Marketing – Automated Sales Funnel System
Paid marketing is a strategy with a number of advantages over content generation. Firstly, you don’t have to spend hours creating content. You only need to set up adverts and test and measure them. If an advert is working, you can cross test it with other, similar adverts. Once you find the best ‘winning’ advert, you can scale it up to reach more customers.
Adverts which don’t produce the required effect can be scaled back and stopped. Initially there is a fair amount of trial and error with this strategy. You want to find an advert which converts your visitors well into subscribers and gives you a good return on investment.
Having a sales funnel set up like the one described in this article can help here too. If your funnel has high value products within it, you’re much more likely to recoup your advertising budget, than with low value items.
When you find an advert which works, you can scale it up. Then, move on to another one and so on. Eventually you’ll have a number of paid strategies all bringing in customers to your business on autopilot.
Free Marketing Strategies – Automated Sales Funnel System
‘Free’ marketing strategies, although free, to do take much more time and effort. If you find a ‘winning’ article, which generates traffic and gets opt-ins, scaling up is much more difficult than with paid advertising. You can’t recreate the same article and expect to reach more people. You’ll get penalised for duplicate content! But you can continue to write quality content, or create quality videos which bring in more customers.
As your content reaches more people, and they opt-in to your sales funnel, you’ll have created content which can potentially continue to earn you new customers without paying. That’s great if and when it works. However, it does take much longer to make this happen. You’ll need to do a lot more work for much less in the first instance. Over time, and as your content gains more traction, you can find you are getting free traffic. This leads to opt-ins and then sales.
However, your content need to be very focused on your ideal customer. Getting the wrong people to your website, for the sake of ‘any old’ traffic, is a mistake. You need well targeted website traffic first, and therefore well targeted content to get that traffic.
Access a 7 day video series and learn more about building an automated sales funnel system.
