What is an eStore and how do you go about setting up an eStore? An eStore is an electronic store. This means that people can buy from your store over the internet and get their items delivered automatically. Typical eStore business models include drop shipping and affiliate marketing models. Both these models allow anyone to set up a ‘virtual’ store on a website, send customers to other people’s products, and earn income from referrals.
Setting Up An eStore – Why Online Referrals?
The online referral model is a good one because it can be automated and scaled up. However, just setting up an eStore isn’t enough to start earning an income. You also need customers. You get customers via website traffic. Send the right people to your eStore and you can earn commission based on your sales referrals. Either the drop shipping company, or the affiliate marketing company deals with sales, deliveries and queries. You just send them the traffic and earn commissions based on the sales you make.
Once you have set up an eStore, your main job is to advertise it. Once you’ve cracked this you can leave paid advertising running and scale up. This makes your eStore constantly deliver products and services to customers on autopilot, without you having to be there personally. Once you’re up and running and making profit, you have a business model which pays you and is largely automated. This means you can live anywhere, work from a laptop and increase your budget to increase your profits. It’s the entrepreneurial dream! But what does it take to get there?
Setting Up An E-store – E Store Website Builder
The affiliate marketing model is a good one if you get your product range and target audience right. With affiliate marketing you can simply direct customers to products which can be downloaded instantly over the internet. This saves money on production, deliveries and packaging. The savings can be passed back to the affiliate markekter who refers the traffic. Typically affiliates who promote digital products can earn 40% commissions on products they promote.
Not all affiliate products are the same. It’s worth having a product ‘suite’ so you can earn money in various ways. With a basic level product you can earn $40 on a $100 product. This model is limited because you can’t afford to spend very much advertising your products. However, with a product suite with a range of high ticket items within it, you can spend a lot more knowing you’ll make it back and then some.
Click the image below to see how easily you can set up your own affiliate marketing ‘eStore’ in a matter of minutes:
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Setting Up An eStore What’s Next?
Join the above program to set up your own eStore with built in product range, email follow up and landing pages. You can also join a community of online entrepreneurs who are helping each other succeed with an online business system which can be automated and scaled.
Once you have set up your online store you need to send targeted visitors into your sales funnel. A ales funnel is basically a landing page which collects emails from your subscribers. They get sent follow up emails and can purchase products through your affiliate links from a product range. Since this follow up is automated, your main job once this is set up is to advertise your landing page.
Online advertising has become very sophisticated. You can use the various online advertising platforms to target very specifically, the kind of people you want to advertise to. Google Adwords, for example, lets you target the kinds of keywords which relate to your business. Facebook and YouTube can allow advertisers to target people by what they are looking at and their interests, age, sex and a number of other demographics. This is incredibly helpful to online marketers. It allows them to get very focused on who they advertise to.
Setting Up An eStore – Advertising
An eStore isn’t that difficult to build. As you can see in the video above, setting up an eStore can be done very quickly and easily. The store itself and the business model you choose has a good deal to do with your success. Equally, what you do after you have finished setting up your eStore is just as important. Setting up an e-store is one thing, getting qualified customers to it is another. This is the skill of online marketing and it takes a bit of getting used to before you can scale up your business. It’s well worth learning how to do this properly.
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