Most Profitable Affiliate Marketing Niches

What are the most profitable affiliate marketing niches? The biggest sellers such as dating, adult, fitness and the money making niches are also the most competitive ones. So if you’re going to build an affiliate website and attempt to get it ranked on the search engines, you’ll have your work cut out in these niches. On the other hand, you could simply join these niches with paid advertising. That way you’ll get up and running straight away. But that’s going to cost you!

Most Profitable Affiliate Marketing Niches

But this article isn’t about how you’re going to build your affiliate business. It’s about the most profitable affiliate marketing niches. However, just because an industry is doing really well doesn’t necessarily mean you’re going to do really well in it! Not to put a downer on things but your success online doesn’t directly relate to which industry you choose. It’s also about how you go about building your online business. But more about that later. Firstly let’s look at some of the most profitable affiliate marketing niches in terms of industry size.

The Four Top Online Industries

According to The Guardian, the internet industry is worth a whopping £100 billion. Many new affiliates go after the top industries which are: money making, relationship (dating, divorce etc.), health and beauty (weight loss, body building etc.) and adult. These industries are evergreen. They will always be popular. They continue to make money throughout the year and in nearly every finiancial market condition. The e learning industry includes some of these too of course and is another massive industry in itself. People are willing to pay for knowledge. Online learning packages are available in nearly every industry now which attests to their popularity.

Money Making Niches

The money making online niche can include: making money online, Forex Trading, investing, multi-level marketing, affilaite marketing, gambling and jobs/careers. If you want to go into a money making niche, know that you have little chance of competing with the big websites.

If you go down the website route and want to rank it on Google, you’ll need to define a niche within a niche. For example, delve down into the affiliate marketing niches to find untapped long tail keywords. Alternatively go down the paid advertising route. To do this you will need a lucrative range of products to promote as an affilaite marketer. See this video series for details. 

Relationship Niches

This can include ‘how to guides’ on dating, texting, divorce, marital problems and or course dating websites themselves. The love/relationship niche will always be needed and popular. Take a look at this article which discusses whether it’s worth getting into the dating niche, the best programs and what sub niches you can find within it. As you can see in the chart below, online dating is on the rise. This trend has led to a $2.5 billion industry in the US alone. This niche is definitely lucrative.

Whether you can make it lucrative as an affiliate will depend on how you go about it. People are willing to spend their money to either find someone to spend their life with, or just distract themselves with a ‘quickie’! If you can put your own website or affilaite link in between those people and the dating sites where they spend their money, you can have a slice of the pie!

most profitable affiliate marketing niches

The ‘Adult’ Industry

Yes the adult industry is also a ‘big one’ – if you’ll pardon the pun! In 1998, Forrester Research published findings on the online “adult content” industry, which placed it at $750 million to $1 billion revenue per year. In 2005 it was estimated that it was worth $1 billion in the UK alone.

Japan’s porn industry is said to be worth $20 billion anually. Although not everyone is comfortable with the ‘in’s and out’s’ of working in an industry like this, some say this leaves a gap for others to fill! Take a look at this article for more information.

The Health And Wellness Niche

most profitable affiliate marketing niches

The health and wellness niche is incredibly profitable for many affiliate marketers. This niche can include anything from “how to” guides on fitness, ‘apps’ and videos and exercise equipment to diet plans and self help ailment products. Body building, slimming, anti-aging, quit smoking and various other cures from phobias and mental health issues offer the ‘health and wellness’ affiliate a huge range of ideas. What’s more, you will be helping people in various ways with the products you are promoting.

Here’s an example of why this is one of the most profitable affiliate marketing niches; the expected value of the weight loss market is $168.96 billion according to That’s just one of the many niches covered by the health and wellness industry.

Check out this article for more information.

Building Your Online Business

However profitable a niche may be, your efforts at building a profitable affiliate marketing business will largely depend on two things:

  • What you know
  • What you implement

The first of these is the most important. Without a good understanding of the techniques of affiliate marketing, and their relative effectiveness, you will be very likely to fail. All of these markets are hugely competitive so the way you go about your affilaite marketing business is going to determine how well you do.

The Most Profitable Affiliate Marketing Niches – Your Passion

It’s also worth mentioning that many an affilaite has profited much more by choosing a topic which isn’t widely known as a profitable niche. For example Lain Ehmann from has carved a lucrative business out of the scrapbooking industry. Listen to her story here.

If you have a specific interest or passion, it’s worth looking at ways in which you can turn this into a profitable online business too. This article has mentioned some of the most profitable affiliate marketing niches. However, it’s can be far better to sell your own products in an untapped niche, than to struggle to sell anything in an overcrowded one.

Building Your Business – The Hard Way and The Easy Way

There’s two main ways to build an online business. You can pay for advertising (the easy way) or you can create content (the hard way). Depending on your particular circumstances, you might not have the cash to pay for advertising immediately. Alternatively you might have the cash but no time. According to your situation you can choose either the paid route or the ‘free’ route or a combination of both.

Building content to get free traffic is incredibly difficult when you’re starting from scratch. Especially if you choose a competitive niche like the ones mentioned here. However, if you choose the paid route your business can be up and running very quickly – especially with the right products.

Access an online education platform and learn the various strategies to building a profitable online business. 

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