You can download this article Marketing Strategy Examples PDF here. Your marketing strategy is key to building a successful and profitable business.
But have you also considered your business model? You can add back-end products to sell to existing customers, increase your prices by 10% and increase the number of customers. Just by making small changes, you can increase your return on investment.
You don’t necessarily need to focus only on just acquiring new customers. Remember the customers you already have. Here’s a few simple strategies to build your business:
- 5-10% increase in prices
- Offer more value in back-end products to existing customers
- Build a customer referral program which rewards referrals from existing customers
- Increase customer base through targeted direct response marketing.
If you do all these things together, it will have much more impact on your business than any one strategy alone.
Marketing Strategy Examples PDF
- Here’s a basic marketing strategy which any local business can use absolutely free to help build their business. Using Google Places for business, build a free online listing within an hour which will bring in customers for a lifetime, absolutely free! You will need to verify your listing once you have completed the simple listing. This is usually done with Google sending out a confirmation postcard to prove your postal address is where you say it is. Once you receive this, simply enter the code into your profile which you will build to get your listing.
Marketing Strategy Examples – Local Business Listings
Yell.com also offer a free business listing which will help you build more of a presence on the internet and potentially give you free website traffic, bringing in business for potentially years to come.
It’s absolutely free too so you’ve nothing to lose! Check Google for other free business listings too. Just do a search in your local area for “free business listings”.
It’s a total no-brainer using these free listing services. You can also link through to your website if you have one – which you should. If you haven’t got a website yet you can easily build a free website with a number of softwares which are easily available online. Weebly offer a free drag and drop website builder.
Marketing Strategy Examples – Email Marketing
Email marketing is a powerful tool for anyone who has a website. By setting up an email auto-responder, anyone with a website can start building a list of subscribers by offering a free ‘giveaway’ product in exchange for their visitors email.
Once in your email subscribers list, you can send your subscribers news and discounts and keep them up to date with your latest offers and services. This is a great way to keep in touch with your potential customers and remind them of your services.
Marketing Strategy Examples PDF – Blogging
Blogging is another free strategy if you have the time and patience. Use Google’s free keyword planner to find keywords within your business niche. Simply type in your main keywords and the planner will bring up many other keyword terms which people are already searching for on Google. Find the least competitive of these to rank on Google.
Blogging can be a great marketing strategy if you do it right. Get my ebook Niche Blogging For Profit for more on this strategy.
Marketing Strategy Examples PDF – Paid Marketing (Direct Response)
Direct response marketing is the fastest and most powerful way to market your business. With direct response you can test and measure any form of advertising and know how effective it is by the results you get. You can do this with both on and offline advertising forms. Online advertising can allow you to test and measure scalable marketing strategies.
Google Adwords is a good place to start. Use Google’s keyword planner to find keyword combinations within your target niche. Then, set up adverts which run targeting these keywords and bring people to your website. Each direct response advert your create should have a unique tracking code so that you will know where your lead or sale came from. This should be the same across all your marketing.
Marketing Strategy Examples PDF – Facebook
Another useful marketing strategy example is Facebook. Facebook can be used very effectively to target people who suite your perfect customer avatar. An ‘Avatar’ is what your customer looks like, how they ‘think’, what they do and where they live. If you have a local business, you can easily use Facebook to target your locality and your target audience by age, sex, interests and a number of other demographics.
Like other forms of direct response marketing there is a fair amount of testing and measuring with Facebook. You need to test and measure your advertising and you should know where you sales come from. This is done through tracking.
Learn more about forms of direct response marketing in my ebook The Ultimate Guide To Online Marketing.
Marketing Strategy Examples – PDF – Offline Marketing
Other methods of marketing include offline marketing such as traditional advertising in the paper, magazines, bill boards, local newsletters and in shop windows. Every method you use should be tested and measured so you will know which advertising methods are working and which don’t produce the results you want. When you are armed with this knowledge, you can set about cutting out the strategies which don’t work, and scaling up those which do.
Eventually you’ll have multiple marketing strategies which all work well and bring new customers to your business.
This should look like a parthenon – a traditional ancient Greek former temple. Each pillar is a different form of advertising.
Marketing Strategy Examples – Knowing Your ROI
Your business model is an important part of this equation. By knowing the value of a customer, you will get to know how much it is worth spending to acquire a customer. Let’s say your average customer spends $500 a year with you and you keep your customer for 10 years. That’s $5000 per customer. Knowing this means you can recoup your advertising spend over this timeframe. However, you don’t want to wait 10 years to recoup your advertising spend. But knowing this figure will give you more confidence in spending to acquire a customer.
So if you decide to spend $250 to acquire a customer, you’ll know you will recoup that amount within 6 months, on average. This gives you confidence in spending on advertising because you know that even if you break even initially, you’ll eventually make your money back and then make a profit.