Choosing the right niche for your online business is an important factor of online success. Niche marketing examples can give you an idea of which niche to choose. However, it is also important to choose a niche which interests you. In the case of a blog, for example, you will need to continue to create content and write about your chosen niche.
Doing this for a topic in which you have no interest is difficult, especially over the long term. So choose a niche you are interested in and also have some knowledge about.
Niche Marketing Examples
A ‘niche’ is a well defined area of a larger topic. For example, let’s say you want to build an online dating website. Online dating is a very competitive topic. To build content and attempt to rank your website for online dating could be a difficult challenge. However, if you select a less competitive niche within the online dating area, such as ‘uniform dating’, ‘elderly dating’, over ’60’s dating’ , ‘fitness fanatics dating’ , ‘vegan dating’ etc., you will have a greater chance of standing out.
Of course you could use any business niche and get very specific about which element of that niche you want to focus on. Here are a few other niche marketing examples you can niche down to narrow your client base and lower the competition:
Online Business Niche– Single Mums at home, Travellers (laptop lifestlye), Over 60’s second income etc.
DIY Niche – Woodworking, How To Guides, Shed Plans, Crafts, DIY Hacks.
Pets Niche– Dog Walking Business (How To Guide), How To Crate Train Your Puppy, DIY pet training,
If you try and build a website or niche in an area like Online Business, DIY or Pets you are likely to find it hugely competitive. You won’t rank your site on Google because of all the competition. By finding a more specific niche in the topic you want to market, you have a much greater chance of ranking your site.
Niche Marketing Examples – Finding Your Niche Keywords
Once you have chosen a broad niche which you would like to base a website around, you can find topics to write about by using Google’s keyword planner. Simply type in your main keyword into the search bar on the planner. You will then get a range of other keywords which are being searched for already in this subject area.
By choosing long tail keywords from the keyword planner you can put them into Google’s search engine to get an idea about how competitive they are. You can read more about this is my ebook Niche Blogging For Profit.
Once you find a good keyword which has little competition you can create some content around it on your website. By choosing low competition, long tail keywords and building your content around them, you can build up an online presence which will bring in targeted traffic to your website.
Niche Marketing Examples – Finding The ‘Low Hanging Fruit’
Long tail keywords within your business niche which also have low competition are the ‘low hanging fruit’. Many online businesses make the mistake of targeting the most competitive keywords and, as a result, never rank for them.
They look at Google’s keyword planner and see keywords like ‘online business’, ‘online dating’ or ‘dog training’ all getting thousands of searches a month. What they fail to see is that there are also millions of websites competing for those major keywords. By finding those long tail keywords which have much fewer searches but also much less competition, you have much more chance of ranking your content on Google.
Which would you ranther have?
- Ranking page number 5 for a keyword which gets 2000 searches a month in your business niche, or
- Ranking page number 1 for a keyword which gets 50 searches a month?
The answer should be page number 1. No-one goes through 5 pages of Google to find your result. They look on page 1 and maybe (at a stretch) page number 2. But no-one goes all the way to page number 5 except businesses trying to find their own listings!
Even on page 1 of Google the share is spread out through the listings available with less people clicking on listings further down the page. The top 3 results get the lion share of clicks (and of course any paid listings).
How To Determine How Competitive A Niche Is
Once you find a long tail keyword by typing your main keyword into Google’s Keyword planner, you can check out your chances of ranking it with a ‘sniff test’. This isn’t fool proof but it will give you an idea. Simply put the keyword into a normal Google search “in quotes”. For example let’s say you choose the over 60s online dating niche. You pick out a long tail keyword like “dating sites for seniors over 60”.
Type this keyword into a normal Google search “in quotes” and you will get a number appearing at the top of the page. The number which comes up is “28,600”. This number shows how many competing pages are on Google for that exact phrase. Any number lower than 10,000 means you’re in with a “chance” of ranking some content. If the search term without brackets brings up less than a 1,000,000 figure as that number, that’s another good sign. See Niche Blogging For Profit for more on this.
Of course this is still a very competive keyword and there are also a lot of paid adverts popping up for this term. This is also a factor in determining whether to create some content. The more paid adverts which show for a keyword means you would get less of your share in clicks – even if you were at or near the top of Google for your chosen term.
Niche Marketing Examples – Creating Content
Once you have done all your research it’s time to create some content around you chosen keyword. Taking the time to find good keywords will stand you in good stead later on. Imaging writing some amazing content which never ranks and never gets found – all your work for nothing!
If your content ranks you get a source of traffic for ‘free’ potentially forever. Even with long tail keywords with only a small amount of traffic. Even one search a day from Google is a good thing. Remember this is continual and writing good quality content which ranks will eventually bring in the traffic, if you do enough of it.
The main thing is quality content. If your content doesn’t rank on Google you can still share it on social media and promote it to get shares. If your content sucks who’s going to share it but you? You want people to rave over your content so much so that they want to share it. You also want to rank it on Google so it gets a steady stream of views month after month, year after year.
What content can you happily write about for hours upon hours and years upon years? Don’t choose some topic simply because you think it will make money. This is a receipe for failure. Eventually you will run out of steam and not want to do it any more. Choose a topic you love and have a knowledge and passion for.
How To Create The Best Content
You can use other niche marketing examples of content to base yours on. Just don’t copy someone else’s work! Type your article title into Google and you will get some ideas as what content ranks the highest for those keywords already. This should give you an idea of what you’re up against. Write better content than you find at the top of Google.
Write articles which focus around your keyword and give as much value as possible. Don’t try and ‘trick’ the search engines but write good quality and informative content which people genuinely will get value from. Google knows how people react to your content by looking at the time they continue to read it or their ‘click away’ rate.
Ideally write 800-1000 words per article, more if you can. The more quality content you can write the better. Some bloggers who rank highly on Google write over 10,000 words in some articles.
Use an SEO plugin which will let you know how best to use keywords in your article. (I use Yoast SEO – a free plugin for WordPress).
Link back to your old articles from new ones using deep linking and your anchor text. For example when I link back to this article I will use the term “Niche Marketing Examples” in the link. This lets Google know what keyword I want to rank this article for, and helps me do so.
Share your articles on social media. I use Buffer.com to share articles with a single click to all my social media channels. Sharing means you help other people see your work immediately and it also helps build a social presence. This can also help you generate links back to your content.
Use a social media plugin to make it easy for people to share your articles. I use Twitter Facebook social share by By Kunal Chichkar.